About Cascovia

Cascovia is a modern technology company focused on building intelligent solutions for insurance, banking, and financial services. The organization combines artificial intelligence, workflow automation, and secure digital platforms to simplify complex processes and improve decision-making. Cascovia’s products help clients streamline customer onboarding, risk assessment, lending, and insurance workflows. By transforming traditional systems into faster and more connected digital experiences, Cascovia enables businesses to operate more efficiently and deliver better outcomes.

We are an early-stage company focused on solving practical operational problems, including document collection, data validation, application processing, decision support, third-party integrations, and workflow automation.

About the role

Cascovia is looking for a Product Marketing Manager who can turn complex financial technology into clear, relevant, and compelling stories.

You will define how Cascovia’s products are positioned, communicated, launched, and brought to market. You will work closely with product, engineering, sales, and company leadership to understand our technology, customers, competitive landscape, and business value.

This is a hands-on role for someone who can move between customer research, messaging, content creation, product launches, sales enablement, and market analysis. You will help Cascovia explain not only what its technology does, but why it matters and how it improves real lending, insurance, and financial workflows.

The ideal candidate combines strong writing and communication skills with analytical thinking, customer empathy, and an understanding of business-to-business technology. You should be comfortable working in an early-stage environment where the product, market, and messaging will continue to evolve.

What you’ll do

Product positioning and messaging

• Develop clear positioning for Cascovia’s products, features, and solutions
• Translate technical capabilities into practical customer benefits
• Create messaging that explains how Cascovia improves financial workflows, reduces manual work, and accelerates processing
• Tailor messaging for lenders, fintech companies, insurance organizations, operations teams, technical buyers, and company leaders
• Define value propositions for different customer segments and use cases
• Create messaging frameworks that can be used consistently across the website, sales materials, product launches, and customer communications
• Simplify complex topics without making misleading or unsupported claims
• Maintain a consistent brand voice across product and marketing channels
• Test and refine messaging based on customer feedback, sales conversations, and market response

Customer and market research

• Conduct interviews with customers, prospects, partners, and internal stakeholders
• Understand customer workflows, operational challenges, buying motivations, and decision criteria
• Identify where lenders, insurers, and financial-services companies lose time, revenue, or customer opportunities
• Develop detailed ideal customer profiles and buyer personas
• Map the customer journey from initial awareness through evaluation, purchase, onboarding, adoption, and expansion
• Analyze market trends across lending, insurance, fintech, workflow automation, and applied AI
• Monitor competitors and identify opportunities for differentiation
• Document competitive strengths, weaknesses, alternatives, and market gaps
• Turn research findings into recommendations for product, marketing, and sales teams

Go-to-market strategy

• Develop go-to-market plans for new products, features, integrations, and customer segments
• Define target audiences, core messages, marketing channels, launch activities, and success metrics
• Partner with product and engineering teams to understand product capabilities and release timelines
• Coordinate launches across product, marketing, sales, partnerships, and customer-facing teams
• Create launch plans that account for product readiness, customer education, sales enablement, and market communication
• Determine how products should be packaged and presented to prospective customers
• Support pricing and packaging research by analyzing customer needs, perceived value, competitors, and usage patterns
• Build repeatable processes for future product and feature launches
• Review launch performance and use results to improve future go-to-market execution

Content and thought leadership

• Create website copy, landing pages, product pages, solution briefs, and campaign content
• Write case studies, customer stories, product announcements, blog posts, reports, and newsletters
• Develop content that explains lending, insurance, automation, and AI topics in simple language
• Build educational content around document processing, application workflows, operational efficiency, and financial technology
• Partner with subject-matter experts to turn technical knowledge into useful market-facing content
• Create executive-level thought leadership for industry conversations and company announcements
• Develop content for LinkedIn and other relevant professional channels
• Repurpose customer research and product insights into multiple content formats
• Maintain a content calendar aligned with product releases, campaigns, events, and company priorities

Sales enablement

• Create pitch decks, product overviews, one-page documents, solution briefs, and demonstration narratives
• Develop competitive battlecards and objection-handling materials
• Help sales teams explain Cascovia’s value to business, operational, and technical audiences
• Build messaging for discovery calls, product demonstrations, follow-up conversations, and proposals
• Create use-case materials for different industries, customer sizes, and buyer roles
• Train customer-facing teams on product positioning, new features, competitive differentiation, and customer value
• Listen to sales calls and identify repeated questions, objections, and messaging gaps
• Work with sales teams to understand why opportunities move forward, slow down, or are lost
• Improve sales materials based on buyer feedback and commercial results

Demand generation and campaigns

• Develop campaigns that create awareness and generate qualified interest in Cascovia’s products
• Collaborate on email, website, event, social, partnership, and account-based marketing programs
• Define campaign audiences, value propositions, offers, calls to action, and conversion goals
• Create content and messaging for different stages of the buying journey
• Support targeted campaigns for lenders, fintech companies, insurance organizations, and financial-operations teams
• Partner with sales to align campaigns with priority accounts and market segments
• Track campaign performance and recommend improvements based on results
• Experiment with different messages, formats, and channels to identify what resonates with prospective customers
• Balance short-term lead-generation goals with long-term brand development

Product adoption and customer marketing

• Develop onboarding, education, and adoption materials for customers
• Help users understand new product capabilities and how to apply them to their workflows
• Create release communications, feature announcements, guides, and customer-facing documentation
• Partner with product teams to improve feature discovery and adoption
• Identify customer success stories that demonstrate measurable product value
• Develop case studies using accurate, approved customer outcomes
• Support customer advocacy, references, testimonials, and community-building initiatives
• Analyze adoption patterns and customer feedback to identify communication gaps
• Help position additional products or capabilities for existing customers

Website and digital experience

• Own or contribute to product messaging across Cascovia’s website
• Create clear page structures and conversion paths for different customer audiences
• Ensure website content accurately represents product capabilities and company positioning
• Partner with designers and developers to improve landing pages and product experiences
• Review website behavior and conversion data to identify improvement opportunities
• Plan and execute messaging and content experiments
• Maintain consistency across website pages, campaigns, sales materials, and product communications
• Ensure calls to action align with the visitor’s stage in the buying journey

Analytics and measurement

• Define measurable goals for product launches, campaigns, content, and enablement programs
• Track awareness, engagement, conversion, pipeline influence, adoption, and customer feedback
• Build reports that connect marketing activity with meaningful business outcomes
• Evaluate which messages, audiences, channels, and content formats perform best
• Use qualitative and quantitative data to guide marketing decisions
• Partner with sales and product teams to improve attribution and reporting
• Communicate results, lessons, and recommended actions clearly
• Avoid relying on surface-level engagement metrics when stronger business measures are available

AI product marketing

• Explain Cascovia’s AI capabilities in clear, accurate, and responsible language
• Translate concepts such as intelligent document processing, large language models, retrieval, agents, and automation into relevant customer value
• Clearly communicate where human review, validation, and business rules are used
• Avoid exaggerated claims about accuracy, automation, security, or decision-making
• Develop messaging around AI reliability, transparency, privacy, and responsible use
• Work with engineering and product teams to understand the limitations and appropriate applications of AI features
• Differentiate meaningful AI capabilities from generic market claims
• Support customer education around adopting AI within regulated financial workflows

Cross-functional collaboration

• Work closely with product and engineering teams to understand upcoming features and technical capabilities
• Partner with sales to understand buyer questions, competitive pressure, and commercial priorities
• Collaborate with company leadership on category strategy, market narrative, and business priorities
• Bring customer and market insights into product-planning discussions
• Communicate project status, risks, dependencies, and expected outcomes clearly
• Manage multiple initiatives while adjusting to changing priorities
• Create alignment around target customers, messaging, launches, and success measures
• Build repeatable processes without creating unnecessary overhead

What we’re looking for

• Professional experience in product marketing, business-to-business marketing, product management, growth marketing, or a related field
• Experience marketing software, technology platforms, or digital products
• Strong written and verbal communication skills
• Ability to understand technical products and explain them in clear business language
• Experience developing product positioning, messaging, and value propositions
• Experience planning or supporting product and feature launches
• Strong understanding of customer research, buyer personas, and customer journeys
• Ability to create high-quality content for websites, campaigns, sales materials, and product communications
• Experience working with product, engineering, sales, design, and leadership teams
• Strong analytical skills and comfort using data to evaluate performance
• Ability to manage multiple projects and deliver high-quality work with limited supervision
• Strong attention to detail and commitment to accurate communication
• Comfort working with incomplete information and evolving priorities
• Practical judgment about when to research further, when to test, and when to move forward

Nice to have

• Experience in fintech, lending, banking, insurance, payments, or another regulated industry
• Experience marketing products to financial institutions, fintech companies, or insurance organizations
• Understanding of loan applications, underwriting, document processing, insurance submissions, or financial operations
• Experience marketing AI, machine-learning, automation, analytics, or data products
• Familiarity with large language models, intelligent document processing, retrieval-augmented generation, or AI agents
• Experience with account-based marketing and enterprise sales cycles
• Experience creating technical content for both business and engineering audiences
• Familiarity with customer relationship management, marketing automation, product analytics, and content-management platforms
• Experience conducting competitive analysis and pricing or packaging research
• Experience helping an early-stage company establish its product positioning and go-to-market foundation

What success looks like

During your first 90 days, you will

• Develop a strong understanding of Cascovia’s product, customers, market, and competitive environment
• Establish clear foundational messaging for Cascovia and its core product capabilities
• Identify the highest-priority customer segments, use cases, and buyer personas
• Improve key product, website, or sales materials
• Build productive working relationships across product, engineering, sales, and company leadership
• Create an actionable product-marketing roadmap based on business priorities

Over time, you will

• Establish a clear and differentiated market position for Cascovia
• Build a repeatable process for product launches and go-to-market planning
• Improve the effectiveness and consistency of sales and marketing materials
• Generate stronger customer interest through relevant messaging and content
• Help sales teams communicate product value more effectively
• Increase product awareness, customer understanding, adoption, and commercial growth
• Become a trusted source of customer and market insight across the company

Why join Cascovia?

• Help define the market position of an early-stage financial-technology company
• Shape how innovative lending, insurance, automation, and AI products are introduced to customers
• Own meaningful initiatives instead of working on a narrow part of the marketing process
• Work closely with product, engineering, sales, and company leadership
• Turn complex technology into clear stories that influence real buying decisions
• Build the product-marketing foundation that supports Cascovia’s growth
• Help make complicated financial processes faster, clearer, and easier to manage

Cascovia values practical problem-solving, strong ownership, sound technical judgment, and the ability to turn complex requirements into dependable software.

Cascovia is an equal-opportunity employer. Employment decisions are made based on qualifications, merit, and business needs without discrimination based on any characteristic protected by applicable law.